Insurance Agency Marketing: The Complete Guide to Generating Leads in the Search Engine & Social Media Era.
Throughout this book, we’ve provided proven, step-by-step processes for dominating the insurance industry’s digital landscape. We’ve condensed a wealth of knowledge and expertise into an applicable guide where we deep dive into SEO strategy, digital automation, email marketing, online review acquisition methodology, and how to leverage social media sites like Facebook, Instagram, LinkedIn, Twitter and YouTube to get more repeat and referral business.
The OIM team has worked with some of the country’s largest insurance agencies in some of the most competitive markets across the U.S., and our years of experience have led to a fine-tuned expertise and the development of proven systems that get our clients to the TOP of major search engines and at the forefront of potential insurance buyer’s minds when it’s time for them to make a purchase.
Our goal for writing this book was to provide insurance agencies with an actionable step-by-step guide where they could not only learn how to completely transition from the old school lead generation systems to a digitally centered one, but dominate the digital landscape once they there. We details or proven, step-by-step system on how to identify optimization opportunities that your current digital lead generation system may not be capitalizing on (i.e. PPC optimization, digital automation, online review acquisition methodology, etc.)