Intro to
Lead Gen Website Design
lead-generation-website

Your Website’s Pretty, But Is It Making You Money?

“Some businesses can get away with their website being just a pretty face…YOURS CAN’T.”

Your website is one of the first things potential clients see when they discover your business on the internet, and what they see could make or break your business. In order to be relevant in today’s digitally centered world, your business needs, at the very least, a modern website that looks great and is fully-functional across desktop and mobile devices alike.
However, as a business that depends on generating quality leads, that is simply NOT enough! Some businesses can get away with their website being just a pretty face, but YOURS CAN’T. Your business needs a website that not only looks great but also systematically generates leads while you sleep. This is where we come in!

IMPROVED PERFORMANCE STARTS HERE!
 

 

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ppc-social-advertising
Search + Social + Digital Advertising
ppc-social-advertising

It’s All About Intent, Segmentation & World-Class Technology.

“If you aren’t segmenting your PPC, Facebook & Instagram campaigns into AT LEAST 30-50 micro-targeted campaigns, then you don’t understand digital advertising as good as you should before launching a campaign. You’re missing the whole point behind what makes digital advertising so powerful…intent and segmentation.”

Search, Social Media, and Digital Display advertising are the Big 3 of lead generation and the starting point for any well-performing insurance agency lead generation campaign. Unfortunately, the majority of campaigns we come across are NOT properly designed.
Are they using a cool, high quality video ad? Sometimes. Does the ad use engaging copy? Maybe. Are they leveraging the right targeting parameters to reach the right clients, with the right content, at the right time? VERY RARELY! Fortunately for our clients, this is our specialty and we leverage sophisticated, industry-leading software to execute it.
With over a decade of experience crafting digital advertising campaigns for Fortune 500 companies like State Farm and Toyota, we know how to create campaigns that speak to ALL of our client’s potential customers at the right time, and thus, convert at a very high rate. We take the time to delicately segment our campaigns into dozens of micro-targeted campaigns and that allows us to create campaigns with hyper-specific targeting. Carefully crafting campaigns that speak directly to a specific segment of your target audience creates exponentially more effective campaignsthan those deploying blanket targeting.
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digital-automation
Digital Automation & Email Marketing
digital-automation

Generate & Nurture Leads While You Sleep…Literally.

“If you haven’t automated your insurance agency’s sales funnel by leveraging the relevant digital automation platforms, your insurance agency is losing out on the chance to pitch thousands of potential clients and paying a huge opportunity cost via lost revenue.”

Tired of wasting your time and effort on follow up phone calls and emails to weak leads that go nowhere? Tired of wasting money on mail-outs and newsletters and not garnering any significant Return On Investment? We don’t blame you and we want to show you a better way. 
Our proven system starts out by generating leads, then scores them, and then adjusts the content strategy and overall campaign parameters based on the user’s own behavior. The best part is that it’s completely automated and doesn’t require you to lift a finger. So, you can literally nurture your leads while you sleep, and jump into the action when it’s time to close.
If you haven’t automated your insurance agency’s sales funnel by leveraging the relevant digital automation platforms, your insurance agency is losing out on the chance to pitch thousands of potential clients and paying a huge opportunity cost via lost revenue.
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IMPROVED PERFORMANCE STARTS HERE!
 

 

Online Reputation Management

Whether You’re Aware of It or Not, They’re Talking About You Online.

“How incredibly fantastic would it be if every client left positive/good reviews. Unfortunately, that’s just not how things work. If you have clients, there’s no doubt you will eventually encounter one, or several, bad reviews. Don’t panic…this happens to the best of the best and the most important factor is how you handle the situation.”

15 – 20 years ago, your potential clients relied on either the phone book or personal referrals in order to find an insurance agent. Today, search engines and social media platforms have become the modern versions of the old school phone book, and that makes these platforms critical to your insurance agencies success.
Everyone loves good reviews, but not all customers immediately think to leave a positive review when they have a great experience…and no matter what you do, some will leave bad reviews. From content to automation, we develop an online review solicitation strategy for our clients that encourages positive reviews and flags negative reviews for appropriate follow up.
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LET'S FIND OUT WHAT THEY'RE SAYING ABOUT YOU ONLINE.
 

 

We Wrote The Book On Marketing Your Insurance Agency Online…Literally!